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Identify success metrics for a marketing campaign to get new users, then design an experiment to determine if the campaign should continue.

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In this mock interview, a senior data scientist answers the prompt, "Imagine you ran a campaign to attract new customers to use a product. Identify success metrics for the campaign, then design an experiment to determine if the campaign should continue."

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When designing an experiment, how do you determine which metrics you should use? What makes a good metric?How would you design an experiment to validate the success of a new landing page?

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