# How do you normally do discovery on customer problems?

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Source: https://www.aced.io/questions/6366/explain-discovery-customer-problems
Source observed: 2026-11-05T00:10:46.635Z
Last checked: 2026-11-05T00:10:46.635+00:00
Indexed: 2026-11-06T20:54:34.846+00:00

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# How do you normally do discovery on customer problems?

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## Question details

- **Category:** Behavioral
- **Related category:** Customer Interaction
- **Role:** Product Manager
- **Company:** Amazon
- **Reported last asked:** 9 months ago
- **Interview experiences:** 1 shared
- **Community answers:** No answers contributed by the community yet.

Detailed company statistics for this question are available through [Upgrade](https://www.aced.io/upgrade?src=questions).

## Interview experience

[Amazon · 9 months ago](https://www.aced.io/experiences/amazon-senior-product-manager-interview-c21ff5)

> I interviewed for a Senior Product Manager role where both L5 and L6 openings were in play. The process was pretty simple structurally: one 30-minute screening call, then a final loop of five separate one-hour interviews that I could schedule on different days. From what I saw, the whole thing was heavily behavioral and really centered on Amazon's leadership principles, even when the interviewers didn't say the principle out loud. The questions were pretty open-ended, so a big part of the challenge was recognizing what they were actually testing and tailoring my story to that. What stood out to me was how standardized the process felt around principles rather than product cases or execution exercises.
>
> — Product Manager · Senior / L5

This experience describes Amazon interview-process details shared by one candidate; it is not an answer explaining how to conduct customer-problem discovery.

## Related questions

- [How do you engage customers throughout discovery and development?](https://www.aced.io/questions/7359/describe-engage-customers-discovery-development)
- [How do you prioritize customer requests over planned projects?](https://www.aced.io/questions/282/prioritize-customer-requests-planned-projects)
- [How do you approach problems you've never seen before?](https://www.aced.io/questions/5713/approach-novel-problems)

## Related courses

### [Product Management Interview Prep](https://www.aced.io/courses/pm)

![Product Management Interview Prep](https://images.ctfassets.net/x78yjrjc11pq/4PFBEhtIRyKwPm14eaBAFm/ad92a8c4dd1dc51108b3a855de64473b/product_management_track_compressed_063e6d4b35.jpeg?w=800&h=800&fm=webp&q=75)

We help candidates prepare for PM roles at Anthropic, OpenAI, Meta, Apple, Google, and more. The course covers AI product-sense rounds, vibe-coding prototypes, metrics questions, AI fluency, product strategy, product sense, analytical and execution interviews, leadership and drive (behavioral) interviews, and technical PM interviews.

### [Product Skills Course](https://www.aced.io/courses/pm-skills)

![Product Skills Course](https://images.ctfassets.net/x78yjrjc11pq/6bSjuhpNfU7emXQdz776t5/389a7c3fc4c4006965c8471b06554b8a/user-insight_a3d886ea91__281_29_4333187956.jpeg?w=800&h=800&fm=webp&q=75)

We cover the fundamentals of product management and the basic skills a product manager needs.

## Practice with AI

Use [Practice with AI](https://www.aced.io/practice/ai/new?type=Behavioral&question=explain-discovery-customer-problems&src=questions) to practice this Behavioral question. Submitting an answer marks the question complete; answering requires logging in or signing up.

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