# How would you design an A/B test for a new campaign?

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Source: https://www.aced.io/questions/4374/design-ab-test
Source observed: 2026-11-05T00:41:40.394Z
Last checked: 2026-11-05T00:41:40.394+00:00
Indexed: 2026-11-06T16:08:52.019+00:00

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# How would you design an A/B test for a new campaign?

We provide interview preparation through Aced, formerly Exponent. This question is a mock interview prompt in the **Statistics & Experimentation** category for **Product Manager** interviews and is associated with **Uber**.

## Mock interview

Tyler, a **Senior Data Science Manager at Tinder**, answers the prompt: “How would you design an A/B test e.g. for a new campaign?”

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## Question details

- **Role:** [Product Manager](https://www.aced.io/questions?role=pm)
- **Company:** [Uber](https://www.aced.io/questions?company=uber)
- **Category:** [Statistics & Experimentation](https://www.aced.io/questions?type=statistics-and-experimentation)
- **Interview statistic:** 1 interview
- **Reported last asked:** 2 years ago

## Interview experiences

We have **1 shared experience**:

- [Uber · 2 years ago](https://www.aced.io/experiences/uber-senior-product-manager-interview-4e6a7c) — **Product Manager · Senior / L5**. The contributor interviewed for a specific Senior PM role rather than a generalist funnel. The process included a sourcer screen, hiring-manager case, Uber Jam take-home deck and presentation, and a five-interview onsite with engineering, data science, product, and design counterparts. The contributor described the process as practical, Uber-specific, and collaborative. The engineering round was particularly technical, involving a system-design discussion around gift-card redemption. The contributor received and accepted an offer.

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- [How do you A/B test a new feature?](https://www.aced.io/questions/3563/how-to-ab-test-new-feature)
- [How would you design Facebook?](https://www.aced.io/questions/7368/design-facebook-social-platform)

## Related courses

### [Product Management Interview Prep](https://www.aced.io/courses/pm)

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We prepare candidates for product-management interviews at Anthropic, OpenAI, Meta, Apple, Google, and other companies. The course covers AI product-sense rounds, vibe-coding prototypes, metrics questions, AI fluency, product strategy, product sense, analytical and execution skills, leadership and drive, behavioral interviews, and technical PM interviews.

### [Product Skills Course](https://www.aced.io/courses/pm-skills)

![Product Skills Course](https://images.ctfassets.net/x78yjrjc11pq/6bSjuhpNfU7emXQdz776t5/389a7c3fc4c4006965c8471b06554b8a/user-insight_a3d886ea91__281_29_4333187956.jpeg?w=800&h=800&fm=webp&q=75)

We cover the fundamentals of product management and the basic skills a product manager needs.

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