# Meta (Facebook) user-acquisition cost interview question

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Source: https://www.aced.io/questions/3184/facebook-user-acquisition-cost
Source observed: 2026-11-05T01:43:18.205Z
Last checked: 2026-11-05T01:43:18.205+00:00
Indexed: 2026-11-07T03:23:00.84+00:00

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# How much does Meta (Facebook) spend to acquire one new user?

We provide this as an **Estimation** interview question for **Product Manager** candidates. The question concerns **Google** interviews and was last asked **3 years ago**. It asks candidates to estimate Meta (Facebook)’s cost to acquire one new user.

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### [Product Management Interview Prep](https://www.aced.io/courses/pm)

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We help candidates prepare for PM roles at Anthropic, OpenAI, Meta, Apple, Google, and more. The course covers AI product-sense rounds, vibe-coding prototypes, metrics questions, and the AI fluency interview expectations, along with product strategy, product sense, analytical and execution, leadership and drive, and technical PM interviews.

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We cover the fundamentals of product management and the basic skills product managers need.

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